This spring, as DIY women rev up their jigsaws, pull out hand tools and gear up their sanders, they need to do it safety and with style.  About 50% of Canadians need safety gear for their profession or personal projects, and half of them are women. Often women have had to resort to mens’ safety [...]

Moxie Trades Supports Skilled Trades Training From YWCA We support and want to promote the programs that Niagara YWCA is offering for the Niagara Region.  Offering services and programs unique to women in the St. Catharines area for over 12 years that are geared specifically for women.  They have delivered 40 workshops on site and [...]

Gail Prosser Becomes “Canada’s Handiest” You’ll be able to read it by clicking the Sudbury Star link, but one of our favorite women with Moxie, Gail Prosser, has been called as one of the experts for Canada’s Worst Handyman as one of their experts. See the Discovery Network for show times! To find out more [...]

All it takes is a bit of moxie! March 2009 Marissa McTasney tackles the trades industry with style, passion, and determination. She believes in dreaming big, thinking the impossible and loving passionately. A few years ago, she decided to truly embrace her philosophies to find “her thing” – her company, Moxie Trades, is the result. [...]

Who says you can’t look good to work hard? Not Marissa McTasney; the Brooklin entrepreneur has successfully launched a line of women’s construction gear in female-friendly pinks, blues, reds and greens.  When Marissa McTasney decided to enter the skilled trades, the first hing she needed was a pair of steel-toed work boots.  Dissatisfied with the [...]

The editor-in-chief of Builder/Architect magazine has given me the great honour to be featured in the Women in Construction edition — an honour that to be honest, I feel is premature.  I haven’t struggled with being a tradeswoman.  I haven’t felt discrimination because of my gender.  I haven’t been injured emotionally or physically from being [...]

In 2008, Marissa McTasney was awarded the very prestigious award in the “Young Entrepreneur of the Year” category. This honor was given by the Whitby Chamber of Commerce.

When women are looking to start their own companies, they cansure use company. That’s what Marissa McTasney – better known as “the pink boot lady” – discovered through all the ups and downs of launching her super successful women’s workwear line Tomboy Trades Ltd. out of her Brooklin, Ont., home last year. Though it all [...]

Some people think big. Others, like the popular “pink boot lady,” just think bigger. And manage to get there faster. Featured last summer in the Star’s Thinking Big series on small business, Marissa McTasney, the founder of women’s work-wear line Tomboy Trades Ltd., has found hers growing by leaps and bounds since her story hit [...]

In high school I excelled in fine arts and having fun,” shares MarissaMcTasney. First she tried the Ontario College of Art and Design and whenthat didn’t work out, she pursued the fun angle and backpacked in Australia. Eventually she came back to Canada, got married and worked in sales at IBM. After the birth of [...]