Females are flexing their entrepreneurial muscles and joining together to build relationships and support each other in their small business ventures

See This Feature Article By Lisa Wright At The Toronto Star website by clicking here!

Read More About Company of Women by clicking here!  

Coming in May 2008, Oleyland, Inc. will be a retailer for Moxie Trades and our growing line of products.  You'll be able to find them on their website as soon as they have products in the store.

Click here to visit their website!

Recently, we've been flooded with blog hits, and we wanted to take a minute to express our thanks to the various bloggers that seem to find our gear worth talking about!  In addition to Springwise, we have new built in bloggers from all over.

We're appreciative to Ladies Who Launch for showing off the Tomboy Trades line, as well as  the ShopToIt.ca Canadian Shopping Search Engine who see our whimsical toolbelts.  The Seeds of Growth and Anthony Pangolos recognized Marissa and Tomboy Trades with their article about Steel-toes and tool belts.

We've been featured with health products (Canadian Health Magazine) and mentioned with the likes of Sarah Jessica Parker (See The RealEstateJournal.com) across the internet, and as the ground swell of attention begins to kick in, we're very thankful for everyone's comments and interest.

We really appreciate the attention, and we're always willing to show some attention in return.  If you have written a blog, or are aware of some snippet of info on the web or in the news about Tomboy Trades, let us know.  We'll take the time to show it off to our loyal customers and site go-ers.  Thanks for all the warm fuzzies!

Dec 31, 2007 04:30 AM

Lisa Wright

Business Reporter

Some people think big. Others, like the popular "pink boot lady," just think bigger.

And manage to get there faster.

Featured last summer in the Star's Thinking Big series on small business, Marissa McTasney, the founder of women's work-wear line Tomboy Trades Ltd., has found hers growing by leaps and bounds since her story hit these pages.

Of course when you have the gumption and a great idea that involves fashion friendly gear for the female "fix-it" set in pale pink and baby blue, you already have a foot in the door, so to speak.

Construction Gear for Women

Who says you can’t look good to work hard? Not Marissa McTasney. The Brooklin entrepreneur has successfully launched a line of women’s construction gear in female-friendly pinks, blues, reds and greens.

When Marissa McTasney decided to enter the skilled trades, the first thing she needed was a pair of steel-toed work boots. Dissatisfied with the assortment of mundane tans and blacks, she tracked down a sales manager to enquire,
“Where are the pink boots?”

“I get asked that all the time,” was the sales manager’s reply.

So why, thought McTasney, isn’t someone selling them? The savvy entrepreneur quickly capitalized on what she perceived as a hole in the marketplace by introducing a line of women’s construction gear.

She persevered with her pursuit of pink. She discovered a company in China that would deliver what she wanted. They sent her a picture, and she ordered 30 pairs.

She added baby blue, red and hunter green to the colour spectrum and broadened the line to include colour-coordinated hardhats, tool belts, safety glasses and formfitting, cap-sleeved T-shirts designed for a woman’s figure. She branded her line Tomboy Trades, and stamped them with a slick ‘girl-power’ logo of tool-toting women.

Marissa made an appearance on a great website, recently, and we thought we'd share the story!

The Toronto Star has featured Tomboy Trades on the frontpage of the August 20, 2007 edition.  Drop in, read up and find out why Tomboy Trades is such a big story lately!

Click here to see the article!  

We have recently partnered up with Dickies for their upcoming ad campaign.  Check out these great shots!

FOR IMMEDIATE RELEASE

• Contact: Marissa McTasney
• Company Name: Tomboy Trades Ltd.
• Voice Phone Number: 416-989-8299
• Fax Number: 905-655-9424
• Email address: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
• Website URL: www.tomboytrades.com

Tomboy Trades Ltd. is launching the first ever mass produced Pink Construction Boot exclusively for Home Depot. 

Tomboy Trades Ltd. is launching the first ever colour co-coordinating construction gear specifically designed for women available only at Home Depot online,  The outfit comes with everything but the jeans from construction boots, tool belts, t-shirts, hard hats and safety glasses in four colour combos; pink, blue, green and red.

The product line is launching on March 26th.  The work boots retail for $99.99 and can be purchased at www.homedepot.ca. 

Events launching the product line with in-store demos on new products for women and tools for the season will be running across Home Depot stores in Toronto and GTA.

Customers will have the opportunity to try on the boots and order online.  The products will be delivered to customer’s homes within 5 business days.  Tomboy Trades Ltd. will be giving away hundreds of pink cupcakes at selected Home Depot stores with additional product give-aways in addition to in-store service and product demos.  Information on these events can be found at www.tomboytrades.com or www.homedepot.ca.

Tomboy Trades Ltd. is a company founded by Marissa McTasney in Spring 2006 developed because of a desire to work in the trades and transform the market for women in the trades and increasing DIY (Do-It-Yourself) market.  After meeting with Home Depot’s President, Annette Verschuren the partnership was inevitable.  Enthusiasm for the line has been tremendous.

The website also offers a National Online Directory of women in the trades who can perform a variety of tasks in client’s homes or offices.  The Directory is a free service for clients and tradeswomen.  For more information, please visit www.tomboytrades.com/directory.

For additional information on Tomboy Trades Ltd., contact Marissa McTasney or visit www.tomboytrades.com.  Tomboy Trades Ltd. products are trademarked and are being offered exclusively to Home Depot.

Source: http://sweetspot.ca/content/cherry_picked.php

Fair Trades

Big-box stores can be a girl's best friend — if you know where to look. We scoured the shelves, using our unique and exclusive Sweetspot find-the-best-stuff methodology, to bring you this sweet pick. We’ve watched just enough home renovation reality TV to believe that we can update any room in our house without much help. But ever since taking on our Do-It-Yourself mentality, we’ve been noticing a serious imbalance: We may have the girl power, but there isn’t much in the way of girly power tools… Which is why we were so appreciative when we came across Tomboy Trades. Instead of the standard ho-hum hues (tan, tan and more tan) typically used for construction gear, this line of tool belts and work boots are available in female-friendly colours including pink, blue, green and red. For serious reconstruction, we can also pick up a matching hardhat and safety goggles, and they even have cute cap-sleeve tees to show of our super buff arms (hammering really builds up the pipes). And when we need to call in for reinforcements (we do not mix well with electricity), we use Tomboy’s handy online directory of professional female tradeswomen, complete with carpenters, painters and electricians — all in Ontario. And none of them will make fun of our outfit. Tomboy Trades www.tomboytrades.com Available at: Home Depot www.homedepot.ca