Thanks to everyone for watching us on Dragons' Den, but if you're curious about what happened with Marissa and her crew, tune in to the show again on December 8th, so you can catch up with what Deal was actually done!
Last Updated ( Wednesday, 03 December 2008 )
MOMPRENEUR Features Moxie and Marissa!
MOMPreneur features the face of Moxie Trades, Marissa McTasney on the cover as she gives the "boot" to men's work wear!
Pick up your copy of Canada's business magazine for women, MOMPreneur and their special issue (Nov/Dec. 08) for the holidays!
Follow Marissa
and her fellow Moxie girls into the Dragon’s Den in this episode that aired October 20th. The Dragon’s are tough negotiators and
have proven to be some of the most successful individuals in Canadian business
today. Were Marissa and the girls lost to the fiery wrath of the dragons, or will they accomplish a feat that few
have dared and emerge from the den victorious?
You’ll just have to go to the site and see!
Visit their site to see what Marissa suggest you have for your kit!
Photos From Ladies Who Launch, October 4th in Toronto
Check
out photos from the Ladies Who Launch event in Toronto from October
4th. Marissa was one of the keynote speakers and presented her
thoughts on entrepreneurship in Canada, working with retail giants and
building a brand.
Marissa also got to hang out with her all time mentor, Debbie
Travis at the Ladies Who Launch Event on October 4th in Toronto.
Last Updated ( Sunday, 02 November 2008 )
PHOTO BY YVONNE BERG/TORONTO STAR
Marissa McTasney created Tomboy Trades and made pink work boots famous. She then turned to the Company of Women to build relationships with other women.
Females are flexing their entrepreneurial muscles and joining together to build relationships and support each other in their small business ventures
Coming in May 2008, Oleyland, Inc. will be a retailer for Moxie Trades and our growing line of products. You'll be able to find them on their website as soon as they have products in the store.
Recently, we've been flooded with blog hits, and we wanted to take a minute to express our thanks to the various bloggers that seem to find our gear worth talking about! In addition to Springwise, we have new built in bloggers from all over.
We're appreciative to Ladies Who Launch for showing off the Tomboy Trades line, as well as the ShopToIt.ca Canadian Shopping Search Engine who see our whimsical toolbelts. The Seeds of Growth and Anthony Pangolos recognized Marissa and Tomboy Trades with their article about Steel-toes and tool belts.
We've been featured with health products (Canadian Health Magazine) and mentioned with the likes of Sarah Jessica Parker (See The RealEstateJournal.com) across the internet, and as the ground swell of attention begins to kick in, we're very thankful for everyone's comments and interest.
We really appreciate the attention, and we're always willing to show some attention in return. If you have written a blog, or are aware of some snippet of info on the web or in the news about Tomboy Trades, let us know. We'll take the time to show it off to our loyal customers and site go-ers. Thanks for all the warm fuzzies!
Last Updated ( Saturday, 16 February 2008 )
Ever since an August story ran in the Star , Marissa McTasney has been run off her feet
Dec 31, 2007 04:30 AM
Lisa Wright
Business Reporter
Some people think big. Others, like the popular "pink boot lady," just think bigger.
And manage to get there faster.
Featured last summer in the Star's Thinking Big series on small business, Marissa McTasney, the founder of women's work-wear line Tomboy Trades Ltd., has found hers growing by leaps and bounds since her story hit these pages.
Of course when you have the gumption and a great idea that involves fashion friendly gear for the female "fix-it" set in pale pink and baby blue, you already have a foot in the door, so to speak.
Who says you can’t look good to work hard? Not Marissa McTasney. The Brooklin entrepreneur has successfully launched a line of women’s construction gear in female-friendly pinks, blues, reds and greens.
When Marissa McTasney decided to enter the skilled trades, the first thing she needed was a pair of steel-toed work boots. Dissatisfied with the assortment of mundane tans and blacks, she tracked down a sales manager to enquire, “Where are the pink boots?”
“I get asked that all the time,” was the sales manager’s reply.
So why, thought McTasney, isn’t someone selling them? The savvy entrepreneur quickly capitalized on what she perceived as a hole in the marketplace by introducing a line of women’s construction gear.
She persevered with her pursuit of pink. She discovered a company in China that would deliver what she wanted. They sent her a picture, and she ordered 30 pairs.
She added baby blue, red and hunter green to the colour spectrum and broadened the line to include colour-coordinated hardhats, tool belts, safety glasses and formfitting, cap-sleeved T-shirts designed for a woman’s figure. She branded her line Tomboy Trades, and stamped them with a slick ‘girl-power’ logo of tool-toting women.
Marissa recently contributed to the Heart Business Journal For Women, and we'd like to give you a head's up for their future issue! Only problem we see so far, is that the shoe isn't our Tomboy Trades Pink boots! Check out the website!
We love attention and this is the best kind! Check out this great tool for business ideas and read up on TomboyTrades!
Check out the Best Kept Secret! Or click the sites below for more of our press buzz!
We recently got a little mention from Mag Ruffman at ToolGirl.com and wanted to say thanks for the attention! Mag is well known in Canada with TV shows, appearances and her weekly articles in the pess.
If you get a chance, go check out her blog site. She has some great thoughts, and lots of neat ideas!
Last Updated ( Sunday, 17 February 2008 )
Marissa made an appearance on a great website, recently, and we thought we'd share the story!
The Toronto Star has featured Tomboy Trades on the frontpage of the August 20, 2007 edition. Drop in, read up and find out why Tomboy Trades is such a big story lately!
Bonnie Staring of Women Can Do Anything has taken the time to look over Tomboy Trades. She reviews the products of Tomboy Trades and gives insight on the company.
We have recently partnered up with Dickies for their upcoming ad campaign. Check out these great shots!
'Pamela Anderson...would have loved them'
Tomboy Trades and Pamela Anderson from her days with Tim Allen's sitcom "Home Improvement" have been mentioned together in an article from Decor Extra! You can't beat that! To read more, click to load the magazine in PDF format and see page 2!
Last Updated ( Monday, 27 October 2008 )
Here is another chance to show off. The Hamilton Spectator published this on April 21, 2007. Written by Jeff Mahoney, this article give Tomboy Trades wonderful exposure. To read the article click this link!
Tomboy Trades Ltd. is launching the first ever mass produced Pink Construction Boot exclusively for Home Depot.
Tomboy Trades Ltd. is launching the first ever colour co-coordinating construction gear specifically designed for women available only at Home Depot online, The outfit comes with everything but the jeans from construction boots, tool belts, t-shirts, hard hats and safety glasses in four colour combos; pink, blue, green and red.
The product line is launching on March 26th. The work boots retail for $99.99 and can be purchased at www.homedepot.ca.
Events launching the product line with in-store demos on new products for women and tools for the season will be running across Home Depot stores in Toronto and GTA.
Customers will have the opportunity to try on the boots and order online. The products will be delivered to customer’s homes within 5 business days. Tomboy Trades Ltd. will be giving away hundreds of pink cupcakes at selected Home Depot stores with additional product give-aways in addition to in-store service and product demos. Information on these events can be found at www.tomboytrades.com or www.homedepot.ca.
Tomboy Trades Ltd. is a company founded by Marissa McTasney in Spring 2006 developed because of a desire to work in the trades and transform the market for women in the trades and increasing DIY (Do-It-Yourself) market. After meeting with Home Depot’s President, Annette Verschuren the partnership was inevitable. Enthusiasm for the line has been tremendous.
The website also offers a National Online Directory of women in the trades who can perform a variety of tasks in client’s homes or offices. The Directory is a free service for clients and tradeswomen. For more information, please visit www.tomboytrades.com/directory.
For additional information on Tomboy Trades Ltd., contact Marissa McTasney or visit www.tomboytrades.com. Tomboy Trades Ltd. products are trademarked and are being offered exclusively to Home Depot.
Big-box stores can be a girl's best friend — if you know where to look. We scoured the shelves, using our unique and exclusive Sweetspot find-the-best-stuff methodology, to bring you this sweet pick.
We’ve watched just enough home renovation reality TV to believe that we can update any room in our house without much help. But ever since taking on our Do-It-Yourself mentality, we’ve been noticing a serious imbalance: We may have the girl power, but there isn’t much in the way of girly power tools…
Which is why we were so appreciative when we came across Tomboy Trades. Instead of the standard ho-hum hues (tan, tan and more tan) typically used for construction gear, this line of tool belts and work boots are available in female-friendly colours including pink, blue, green and red.
For serious reconstruction, we can also pick up a matching hardhat and safety goggles, and they even have cute cap-sleeve tees to show of our super buff arms (hammering really builds up the pipes).
And when we need to call in for reinforcements (we do not mix well with electricity), we use Tomboy’s handy online directory of professional female tradeswomen, complete with carpenters, painters and electricians — all in Ontario. And none of them will make fun of our outfit.
Find Out What Happened To Marissa! 
